EMIP is Saas Platform for enterprises to build and host their company WEB portal, WAP portal and SMS menus and to promote their portals on WEB and WAP gateway by telecom operators.

The EMIP overview is shown in Figure 1.

Figure 1.

EMIP offers the following major capabilities for enterprises:

¨         To quickly build company WEB & WAP portal be selecting industrial templates;

¨         To quickly build SMS menus to promote company and products information to mobile users.

¨         To use SMS for promotion activities, like SMS coupons, SMS market survey, etc.;

¨         To connect company WEB & WAP portal to WEB & WAP gateways hosted and promoted by telecom operators, like China Mobile;

¨         To track users who log into company web-site and wap-site;

¨         To monitor and analyze company web & wap sites traffic;

¨         SMS mobile search via mobile operator’s unique SMS service code.